Let’s see if I can maintain an active blog...

Thursday, 20 May 2010

News Flash: Britain to host the Olympic Games... Great idea. Bad design?

It's the year 2010 and the summer is just about to really kick in. Brilliant! So that leaves only two summers before we play host the 'Greatest Show on Earth'... and I am not talking about the Russian State Circus, which I'm sure, is quite good...

Nope! I am referring to the Summer Olympics. For the first time in more than fifty years, Britain has been entrusted with this very precious jewel. They are coming to London and some of the events will be hosted just down the 'street' from where I live. Hooray! We will host the Olympics - the first time since 1948 - and we, as a nation, will be thrust into the spotlight. But is this such a good idea?

I suppose it depends what your goals are... or maybe what they should be? There will be a few people (or maybe a lot of people) who's goal will be to get rich taking money from the tourists by selling bits of  'junk' memorabilia. And where will these tourists stay, eat and drink? The hotels will be booked to capacity... you won't be able to get a table in an Indian or Chinese restaurant for weeks... the bars will be fully... er, full. Along the way others may reach their own goals and win an event (rowing and cycling are my fancies). But will we be able to give out any medals? Let us not forget... We are skint! The money side of these games, I hope will be sorted at a later date. (Presumably and hopefully after the games. Could we be seen to be hosting these games on a shoestring? If we do that we will never, ever be awarded the games again...)

But before the games have even begun some winners are already starting to emerge... The guy's or gal's who designed the 2012 logo. A design company (I'm guessing here), was paid a lot of money to come up with that. It looks like the sort of graffiti you'd see in a New York train tunnel circa 1983. So maybe New York should have played host? I'm not saying London is as clean as Paris but come on! Couldn't we have done any better than that?

But the absolute cherry on the cake for me was unveiled earlier this afternoon. Today saw the launch of the London 2012 mascots, Wenlock and Mandeville. Apparently they are blobs of molten metal that fell of the main stadium. They were 'based' on designs by children... presumably so the highly paid individual (I'm guessing again here...), who finalised the design will have some sort of plausible denial. Time to 'man up' folks! Who is running the show here? And who thought crotchless underwear was somehow appropriate? That was just genius...

Here take a look...

Whether we operate with a reduced budget or not. If we do manage to find some medals to give out. We really needn't worry. If we start to cut the money too much before we even get to 27th July 2012, we'll already be a laughing stock. And the people laughing loudest will be logo and mascot designers... because they will have already been paid.

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